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Purchasing Decisions

The Influence of Social Media on Consumer Choices: A Practical Investigation

Authors Assistant Lecturer, Business Management, University of Babylon, Iraq [email protected] PhD, Financial Economy, University of Babylon, Iraq [email protected] Master’s in Business Administration (MUBS-Lebanon), Iraq Paper DOI https://doi.org/10.59992/IJFAES.2025.v4n3p2 Abstract This research examines the ways in which social media, with its interactive nature and ability to share content, shape consumer behavior in… اقرأ المزيد »The Influence of Social Media on Consumer Choices: A Practical Investigation

To analyse the impact of PR Campaigns on consumer attitudes and purchasing decisions in Saudi Arabia

Authors Master of Business Administration, College of Management, Midocean University, United Arab Emirates [email protected] College of Management, Mid Ocean University, United Arab Emirates Paper DOI https://doi.org/10.59992/IJFAES.2024.v3n10p21 Abstract This study aims to analyse the impact of PR Campaigns on consumer attitudes and purchasing decisions in Saudi Arabia, along with assessing the… اقرأ المزيد »To analyse the impact of PR Campaigns on consumer attitudes and purchasing decisions in Saudi Arabia