Impact of Online Reviews on Consumer Purchase Decisions
Author: Assistant Professor of Accounting, Faculty of Business, AlexandriaUniversity, Egypt [email protected] Paper DOI https://doi.org/10.59992/IJFAES.2023.v2n5p2 Abstract This study aims to understand the effect of online reviews on consumer purchase behavior. Therefore, more than 400 Bigz shops’ online reviews were collected. Based on the Stimulus Organism Response (S-O-R) Model, this paper studies… اقرأ المزيد »Impact of Online Reviews on Consumer Purchase Decisions