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From Paper to Pixels: The Transformation of Marketing into the Digital Omnichannel Era andIts Impact on Social Life

Authors Department of business administration, College of Management, Midocean University, United Arab Emirates [email protected] ORCID: https://orcid.org/0009-0003-9182-2930 Paper DOI https://doi.org/10.59992/IJFAES.2025.v4n11p13 Abstract The transformation away from traditional, fragmented marketing channels and toward a completely integrated omnichannel ecosystem has altered how brands interact with consumers. This MS will study the overall impact of… اقرأ المزيد »From Paper to Pixels: The Transformation of Marketing into the Digital Omnichannel Era andIts Impact on Social Life