Marketing Channels Management and Its Role in Improving Communication with Customers: An exploratory study at Al-Basha Soft Drinks Company in Nineveh Governorate
Authors Prof. Dr., College of Administration and Economics, University of Mosul, [email protected]://orcid.org/0000-0003-2847-2037 Dr., College of Administrative Technical, Northern Technical University, [email protected]://orcid.org/0000-0003-4630-1389 Dr., College of Administrative Technical, Northern Technical University, [email protected]://orcid.org/0000-0002-0007-8209 Paper DOI https://doi.org/10.59992/IJFAES.2026.v5n2p9 Abstract From time to time, companies need to reconsider the management of their various marketing channels through… اقرأ المزيد »Marketing Channels Management and Its Role in Improving Communication with Customers: An exploratory study at Al-Basha Soft Drinks Company in Nineveh Governorate