Antecedents of Trust and its Impact on Loyalty: An Empirical Study on Mobile Commerce’s Customer in Saudi Arabia under Mediating Effect of TAM Model
Authors Master of Business Administration, College of Business and Financial Sciences, Saudi Electronic University, Kingdom of Saudi Arabia [email protected] Academic Supervisor, College of Business and Financial Sciences, Saudi Electronic University, Kingdom of Saudi Arabia Paper DOI https://doi.org/10.59992/IJFAES.2025.v4n7p2 Abstract Background: The online commercial services have increased significantly over the last decade… اقرأ المزيد »Antecedents of Trust and its Impact on Loyalty: An Empirical Study on Mobile Commerce’s Customer in Saudi Arabia under Mediating Effect of TAM Model