تخطى إلى المحتوى
الصفحة الرئيسية » Marketing

Marketing

The Effect of Brand Feelings on Perceived Destination Image

Authors Assistant Professor of Marketing, College of Business, Rabigh Branch, King Abdulaziz University, Kingdom of Saudi Arabia [email protected] Paper DOI https://doi.org/10.59992/IJFAES.2025.v4n5p4 Abstract The objective of this study was to offer an integrated approach to understanding brand feelings by examining the theoretical and empirical evidence on the causal relationships among the… اقرأ المزيد »The Effect of Brand Feelings on Perceived Destination Image

The Effect of Enterprise Social Media Usage on Job Satisfaction in Perfume Market in Saudi Arabia

Authors King Abdulaziz University, Kingdom of Saudi Arabia [email protected] Paper DOI https://doi.org/10.59992/IJFAES.2025.v4n1p8 Abstract Enterprise social media usage is increasingly being recognized as an important technical tool used in the workplace, yet limited research has been conducted on its impact on employee satisfaction. To fill this gap, this study aims to investigate… اقرأ المزيد »The Effect of Enterprise Social Media Usage on Job Satisfaction in Perfume Market in Saudi Arabia

أثر وسائل التواصل الاجتماعي في تسويق فعاليات هيئة الترفيه في المملكة العربية السعودية

بيانات الباحث ماجستير إدارة مشاريع، كلية الإدارة، جامعة ميد أوشن [email protected] ماجستير إدارة مشاريع، كلية الإدارة، جامعة ميد أوشن ماجستير إدارة مشاريع، كلية الإدارة، جامعة ميد أوشن كلية الإدارة، جامعة ميد أوشن كلية الإدارة، جامعة ميد أوشن DOI البحث https://doi.org/10.59992/IJFAES.2024.v3n5p5 ملخص تناولت الدراسة أثر وسائل التواصل الاجتماعي في تسويق فعاليات… اقرأ المزيد »أثر وسائل التواصل الاجتماعي في تسويق فعاليات هيئة الترفيه في المملكة العربية السعودية

The Impact of Brand Reputation on Industries in Saudi Arabia on Mada carpet

Authors Master of Business Administration, School of Management, Mid-Ocean University [email protected] Master of Business Administration, School of Management, Mid-Ocean University Master of Business Administration, School of Management, Mid-Ocean University Business Administration, Midocean University, Emirates [email protected] Business Administration, Midocean University, Emirates [email protected] Paper DOI https://doi.org/10.59992/IJFAES.2024.v3n5p7 Abstract This research investigates the impact… اقرأ المزيد »The Impact of Brand Reputation on Industries in Saudi Arabia on Mada carpet

Impact of Online Reviews on Consumer Purchase Decisions

Author: Assistant Professor of Accounting, Faculty of Business, AlexandriaUniversity, Egypt [email protected] Paper DOI https://doi.org/10.59992/IJFAES.2023.v2n5p2 Abstract This study aims to understand the effect of online reviews on consumer purchase behavior. Therefore, more than 400 Bigz shops’ online reviews were collected. Based on the Stimulus Organism Response (S-O-R) Model, this paper studies… اقرأ المزيد »Impact of Online Reviews on Consumer Purchase Decisions

Extraction of Association Rules for Customer’s Shopping on E-commerce Mobile Applications

Authors Lecturer of Marketing, Faculty of Economics, University of Benghazi, Libya [email protected] Ph.D. of Information Systems, Faculty of Computers and Information, Mansoura University, Egypt [email protected] Abstract This paper presents an approach to connecting requirements engineering activities into a process mobile application for association mining of shopping based on the Apriori… اقرأ المزيد »Extraction of Association Rules for Customer’s Shopping on E-commerce Mobile Applications