To analyse the impact of PR Campaigns on consumer attitudes and purchasing decisions in Saudi Arabia
Authors Master of Business Administration, College of Management, Midocean University, United Arab Emirates [email protected] College of Management, Mid Ocean University, United Arab Emirates Paper DOI https://doi.org/10.59992/IJFAES.2024.v3n10p21 Abstract This study aims to analyse the impact of PR Campaigns on consumer attitudes and purchasing decisions in Saudi Arabia, along with assessing the… اقرأ المزيد »To analyse the impact of PR Campaigns on consumer attitudes and purchasing decisions in Saudi Arabia