What is the Role of Personalization Technology in Online Marketing, and What are its Advantages and Ethical Aspects?
Authors Digital Marketing Department, Faculty of Businesses, Jadara University, Irbid, Jordan [email protected] Paper DOI https://doi.org/10.59992/IJFAES.2025.v4n12p18 Abstract This study discusses the adoption of personalization technology in online marketing between benefits and ethics. Personalization technology enables marketers to deliver preferable content, increase engagement, and targeting precision. Though the benefits weigh notably high,… اقرأ المزيد »What is the Role of Personalization Technology in Online Marketing, and What are its Advantages and Ethical Aspects?